In 2009, Volkswagen was introducing their new diesel engines to Americans who thought diesels were slow and dull.
We didn't believe your usual beauty shots and well-written headlines would do much to change anyone's mind about that. We had to prove it to them. For real.
The Volkswagen TDI Cup was a racing series that invited young race drivers to race Jetta TDIs that were nearly identical to the consumer version anyone could buy at a VW dealership.
All the drivers were amateurs, fighting for the $100,000 grand prize. A documentary film, Racing Under Green, covered the first season of the series and premiered on the Discovery Channel, giving them some well-deserved time in the spotlight.
